When I first started selling our round mats we sold them for $99 per mat. I then supplied another online yoga props store with our mats. They as well sold them for $99 but had the list price higher. So of course it looked like you were getting a deal. I thought it was a very dishonest thing to do to the consumer.
Now that the same online yoga store is selling a round mat of their own (if you would like to hear that story please go to our very first post ( http://mandalayogamat.blogspot.com/2009_09_01_archive.html ) they have the list price at a price that is higher then it ever was sold so it looks like you are getting some big savings.
I know that there are all sorts of tactics when selling items and that people love to get a deal, but isn't that a bit of false advertising? If it is your product that you make and promote yourself, don't you determine the price. Plain and simple. Why put a false list price that never existed so that you can mark it down thinking people are getting a sale price?
As my company is growing I want to continue to do the right thing by my fellow yogis that are buying our mats. I created these mats out of a passion for my yoga practice and as a yoga instructor. The process of operating a business like this has been a very organic thing. I have just been following my gut and making decisions not on greed but on passion and doing what I believe is right.
Honesty and everything associated with morality is something we try to follow in our lives, shouldn't it be the same in a business? I think that you can morally do the right thing in a business and still be a successful business person.
I just read a great post from a blog and would like to share it with you.
"Many people have heard the term “this is business” when referred to questionable actions taken in the workplace with less than desirable outcomes. Yet, in life, we do not have that same luxury. Actions taken in real life have consequences that we cannot just right off as “this is life.” It can be hard to follow the moral code when doing business, but not doing so can leave you with a world of guilt and can later affect the business you do or your productivity; guilty thoughts weigh heavily on the mind.